About us

Théla is a plastic upcycling initiative that handcrafts products with discarded plastic bags, thus diverting plastic waste from filling landfills, polluting oceans and harming wildlife.

The word ‘Théla’ colloquially means ‘plastic bags’ in Hindi.

The people behind Théla

My name is Diti, I am a graphic designer from India, in love with design, making things with my hands and living mindfully and as sustainably as possible!

Diti

While living in Mumbai I witnessed the growth of consumerism and plastic consumption in India and began learning about the harmful impact of plastic on the environment. About three years ago when I moved to Athens, I was confronted with a much higher level of plastic consumption than what I was used to back in India.

I grew up without plastic, with a lot less plastic at least. As a child I did not know of single-use, disposable products like toilet paper, nappies and kitchen rolls. There were no fast food and take-away restaurants and no supermarket chains either.

Here, in Athens and also in London (a city I visit frequently), plastic consumption is 'normal' and a lot more challenging to avoid. Most people don’t know or have forgotten how they lived without plastic but I have been in a position to have lived through its emergence. Maybe that made me more sensitive to its impact and inspired me to do something about it.

And so, already being in the field of sustainability, I put together my knowledge of design and my love for handmade and started crocheting with discarded plastic bags.

I started Théla not only to reduce the amount of plastic that ends up in the landfills and oceans but to also increase awareness about its impact and alternatives.

I started this initiative with a lot of help from friends and family.

LataMy mother, Lata, knitter, crocheter, sewer, hand crafter, embroiderer, best pizza maker and ex-event manager manages all the production and operations in India.

 

VeenaMy friend, Veena, co-founder, editor and content strategist at Sirius Interactive is the genius behind the brand name and is a constant advisor for the website content and strategy.

 

JohnMy husband, John, co-founder of an upcycled fashion label, 3QUARTERS has built the website, does all the product photography and sews the crocheted products.